The Programmatic Advisory are a group of expertise consultants with one goal - to transform marketing via the application of data and technology.
This transformation can only be delivered through trusted decision making, a deep level of expertise and a remuneration model unassociated with media spend. Within the team we have managed ~£200m of media budget in the past 5 years and have won a number of awards at leading industry award shows.
The marketing industry is the most complex it has ever been and we are here to advise and guide businesses through this complexity to deliver competitive advantage.
We are experts in programmatic and have a clear commercial model for deployment of that expertise.
Every decision process we go through with clients is clear and transparent.
We provide every partner with custom advice, solutions and commercials.
We set businesses up for the future, not just the short term wins today.
We are here to advise businesses operating in the marketing industry. We solve each unique business challenge in a completely unique way. Our services are structured to deliver and exceed your business targets.
We advise advertisers across a range of options, to date these have included; building an in-house programmatic operation, strategic auditing of your partners, creation of bespoke technology solutions, and account management training.
We advise technology companies across a range of options, to date these have included: proposition audit, go-to market sales strategy, product development, strategic sales support and sales training.
We advise publishers across a range of options, to date they have included; PMP vs RTB strategy, yield optimisation, sales strategy, partner strategy and training.